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Horses, Cookies and Patriotism

Horses

Way long before my first sip of beer… before I even knew what beer was, Budweiser made me want a horse. Like many little girls, I loved horses. Every year during the Super Bowl that Budweiser features a spot with at least one Clydesdale, I got back to my childhood.

(This year, I may have been enjoying a Yuengling Light during that spot however…)

Patriotism

Chrysler has turned things around in the past few years (I guess since I stopped working for one of their dealers). They consistently produce half time spots that make you stop whatever you’re doing or saying and listen. The Jeep spot this year was no different. The heart-felt message was not about selling Jeeps, it was about promoting what Chrysler supports. (If you don’t know, Chrysler, Dodge and Jeep are the same company.)

When I saw the Jeep-USO ad, I consulted the internet to see what types of support the company gives the USO and came across Operation Safe Return as well as other community service efforts. People online talked about the ad being inappropriate or misplaced money, but honestly, it was one of the few commercials that gave you something to hold onto when it was done. Likewise the God Made a Farmer Dodge Ram spot also made you stop, listen and appreciate. Read the rest of this entry

Super Bowl 2012

Again this year, we ordered pizza and settled in with some friends to watch the game and the commercials (probably with equal anticipation for both).

It’s not uncommon for products to be “released” in a Super Bowl ad. This year, Bud Light Platinum was announced in a couple of pretty cool commercials (one of which was the very first Super Bowl commercial).

But now I have to back up.

On Friday before the Super Bowl, we went out to dinner at the Winking Lizard with some friends. We were enjoying good food, drinks and company in the crowded restaurant when I see someone walk by with a blue beer bottle and a label that wasn’t visible. Most beer bottles are brown, green or clear, I have never seen a blue glass bottle before. Since the Lizard is known for its world tour of beer and massive selection I assumed it was some really unique brew. Being a little more in tune with the world of beer, I asked Brad what type of beer comes in a blue bottle.

“I think it’s the new Bud Light,” he said. Bud Light is too common to come in a blue bottle, I thought. Then he ordered one and it arrived at the table in the pretty blue bottle.

The commercials

Last year I picked a favorite commercial. I really don’t have one this year. But I do have to say that Chrysler has now two years in a row produced a commercial that makes viewers shut up and listen. They also didn’t market a car this year, like they did with the 200 last year. They are still selling Detroit though. Also, I thought it was interesting that Chrysler is working to promote all of its products at once. Not a lot of people actually know that Ram trucks, Dodge, Jeep and Chrysler are all Chrysler products.

I also kind of liked the Teleflora commercial. I’m sure that Adriana Lima accomplished exactly what the producers wanted. The attention of every man watching. But the message was something that most women watching wanted their guys to hear. Send. Flowers.

As usual, I cringed at some of the ads. Also as usual, I hated the GoDaddy commercials. When will that company change stop promoting itself as a purveyor of sex? Of the two members of my household (myself and my husband) I am more likely to purchase a domain name (and potentially the other things that Go Daddy might sell, but I’ve never bothered to find out because I have no desire to give that company money) and if I were to reach the buying stage, Go Daddy wouldn’t have made my list. Maybe next year, they should surprise everyone and have a feminist write and produce their commercials.

Your thoughts?

You can view the commercials here.

Related Posts:

Watching the game for the ads

Crisis communication for Super Bowl Pizza

Crisis Communication for Super Bowl Pizza

Being the pizza loving college students that we are, we took our handy-dandy coupon and pre-ordered our Super Bowl pizzas to be ready at 6 pm.

At 6:00 we pull up to the pizza shop to find two firetrucks outside with lights flashing and all of the employees standing in the parking lot. We decided that was the wrong moment to try to figure out what was happening. So frustrated that we couldn’t get pizza from somewhere else, we ran down to the grocery store for some frozen pizzas.

At about 6:20, phone calls finally made it through. The shop’s deep fryer had “exploded” but our pizzas were ready, just not our jojos. So we arrive back at the shop to see all of the employees in an understandable frenzy. The girl at the counter, is immediately defensive to every customer basically scolding everyone that they can’t make chicken or anything in the fryer (not once saying I’m sorry or acknowledging the inconvenience to the customer). She takes her time getting our already made pizzas, taking our coupon and all the while she is talking to another girl who is loitering at the counter about how the owner is coming in and everyone is probably going to be fired.

We left the place angry. With pizza, but angry at the poor experience.

Ok small pizza shop owners, the following is FREE advice on keeping customers from getting ticked at you.

  • Accept that things will happen when you don’t plan on them. No one expected the fryer to “explode” (the exploding part still has me puzzled because with their open kitchen set up I could see said fryer and it appeared normal and there was not fired damage or extra amounts of grease around, but I’ll go with it since there were two fire trucks). If you have any equipment at all, eventually a piece will breakdown at an inconvenient time. Care for your equipment properly and train your employees on how to deal with bad situations before they happen.
  • The fryer exploded. They called the fire department. Good safety move. When you get back in, make a sign explaining that no chicken, jojos, etc can be made. That will save the number of times you have to tell people, the extreme defensiveness in the employee’s explanation, and people wanting chicken or jojos can leave as soon as they see the sign and get it somewhere else, as opposed to standing in line to wait and be told 10-15 minutes later.
  • People ordered food that you can’t make. Call them! Yes, there was one girl on one phone calling about 100 people. This is where you use any available phone and call, ASAP. Calmly explain what happened and apologize that you cannot fill their order. May I say it again, apologize. People want to at least feel like you wish you could have made their food.
  • People are picking up partial orders that are now cold from sitting on a counter while the firemen checked the place out. Yes, pizza can be reheated so that is not a big deal. But several people (including us) could not pick up their pizzas at their scheduled time. If they pay with a coupon, give them the coupon price and give them back their coupon, it’s not a big loss and it makes people happier.
  • At all times: never, ever complain about your boss being angry in front of customers. They like your boss better than they like you. The boss runs the pizza place, you just work there… and maybe not even for much longer.
  • At all times: never ignore the customers to talk to someone about your personal life. They don’t like waiting on you to finish a story before being served. Especially when the national anthem to the Super Bowl is already being sung and they want to just get their cold pizza and go home.

Tips: Have a contingency plan for equipment failure and post it for employees. Don’t under-staff on usually busy days.

 

Watching the Game for the Ads

I’m pretty sure as many people tune in for the ads during the Super Bowl as they do for the game.

I felt like weighing in on my favorite and least favorite commercials, ones that we’ll be seeing n television probably until even the next Super Bowl.

My personal favorite: the Chrysler 200, Made in Detroit commercial. I don’t know if it’s my personal attachment to Chrysler, the my excitement for new cars, or the different positioning of Detroit as the product more than the car is the product. But it’s a pretty cool commercial, plus there’s Eminem not being Eminem exactly.

My absolute least favorite commercials: Go Daddy. I have always pretty much hated the Go Daddy commercials. They are always very sexist and offensive. But it seems to have just gotten worse this year. Adding Joan Rivers and naked Go Daddy girls, they even know that they’re offensive! They need to just stop and actually sell what they sell, not sexy girls.

You can watch the 2011 Super Bowl ads here.

What’s your favorite?