Way long before my first sip of beer… before I even knew what beer was, Budweiser made me want a horse. Like many little girls, I loved horses. Every year during the Super Bowl that Budweiser features a spot with at least one Clydesdale, I got back to my childhood.
(This year, I may have been enjoying a Yuengling Light during that spot however…)
Chrysler has turned things around in the past few years (I guess since I stopped working for one of their dealers). They consistently produce half time spots that make you stop whatever you’re doing or saying and listen. The Jeep spot this year was no different. The heart-felt message was not about selling Jeeps, it was about promoting what Chrysler supports. (If you don’t know, Chrysler, Dodge and Jeep are the same company.)
When I saw the Jeep-USO ad, I consulted the internet to see what types of support the company gives the USO and came across Operation Safe Return as well as other community service efforts. People online talked about the ad being inappropriate or misplaced money, but honestly, it was one of the few commercials that gave you something to hold onto when it was done. Likewise the God Made a Farmer Dodge Ram spot also made you stop, listen and appreciate. Read the rest of this entry →
Sometime in the wee hours of the morning, I received this tweet:
It’s my twitter birthday today… who knew? I’ve been on Twitter for three years, when you think about it, three years isn’t very long. The first public tweet was sent a little over six and a half years ago.
No one can claim that Twitter is new anymore. My use of Twitter has mostly grown and changed over the last three years, including a handle change and all of the format changes. I remember in the weeks that I first started using it (on my BlackBerry no less!) I made sure the read every tweet in my timeline. It’d probably have blown my mind to know that now I scan the timeline and gain just as much, if not more, information.
Without that TwBirthday tweet, today would have gone unnoticed which is totally okay. But it’s cool to think about the beginning of things compared to how they are now.
Would you celebrate the anniversary of joining Twitter, Facebook or another social site?
I participated in Blog Action Day last year and wrote about food (and diabetes). This year the theme is “The Power of We” so I think it’s high time I talk about the power of this online community that I’ve joined.
The DOC (which stands for Diabetes Online Community) in my opinion starts with Twitter (because that’s where I found them) and branches into blogs, Facebook pages and pretty much the entire internet. The DOC is a powerful, large (so large I don’t even know how many of us there are!) group of people living with all types of diabetes (there’s more than just two types and the DOC taught me that!).
When I’m asked about the value of social media, I find myself consistently coming back to the word “community.” In our online age, community isn’t physical anymore, it’s digital. When I was first diagnosed with diabetes, I felt alone. I didn’t really know anyone else who had type 1 diabetes and I was being given advice and told stories about people with type 2 diabetes. Although both types cause high blood sugar, they have different treatments, different needs and I felt like I needed to “meet” someone who had survived those first few months of carb counting, self-injecting and handling the new lifestyle that I was having to adjust to. I turned to Twitter and found a vast community of individuals with diabetes and caregivers who helped me find the resources, encouragement and outlet that I needed.
In the past year that I’ve been navigating life with a chronic condition, I’ve found that I turn to the DOC with questions and support. They’re always there. In the middle of the night when I’ve woken up with low blood sugar, a brief tweet finds me someone who is either awake in another time zone or up dealing with the same issues. I get digital high fives when something is going well. But most importantly, there are people that understand what I’m dealing with.
I am a part of this community and I’m not just sucking the support, encouragement and information out of it, I can turn around and give it right back to others who need it. It gives me great joy to congratulate a friend (they’re my friends now) on a stellar a1c or answer a question about my insulin pump for someone who is doing research.
Without the internet, I would be in dire need of a support group, but with the speed my life moves, I wouldn’t get what I needed from occasionally attending meetings with other Type 1 patients. My support group is online, all the time. The DOC has been a powerful source of support but also a force of people communicating to healthcare professionals and pharmaceutical companies what it’s like to live day in and day out with a chronic condition, and how they can improve their care with that information.
Online support and the powerful “we” is not limited to those with diabetes or chronic health conditions, there’s an online community out there for whatever you’re looking for. You are not alone.
Those of us who work with social media and use it for ourselves face the challenge of keeping our accounts straight. For me this challenge isn’t very hard because I’m very conscientious of my social media usage. I also try to not come across as an idiot on my personal accounts too.
My bosses, my clients and my grandmother can find me very easily online and the last thing I want to do is look unprofessional or immature to any of them. Also, I’d very much like to add value to the internet with what I do.
During last night’s debate, the KitchenAid Twitter account featured a very unprofessional, rude and grammatically unsound, tweet that promoted a lot of bad things being said about people who do what I do (that would be operate social media accounts on behalf of companies). There’s already been a significant amount of age-ist commentary about having 20-somethings run a company’s social media efforts.
This article, with the headline: KitchenAid Tweet Shows, Yet Again, Why Social Needs Mature Talent made me cringe. Someone who typically acts as the voice for a brand screwed up and made the rest of us look bad… again.
This is the bottom line as far as I’m concerned: Think before you speak.
Pausing before sending a tweet is enough to help you realize that you’re logged into the wrong account or that you’re about to let your emotions, strong opinions or whatever else take over and make you look like a fool.
I may not always act professional on my own social accounts, but I strive to act like a mature human being. Something that KitchenAid should look for in a replacement community manager for their Twitter account.
Lately some sort of flu is going around the social media community that ticks me off. It causes community managers (or the intern or volunteer people put in charge of Facebook and Twitter) to host a giveaway and announce that the X number liker or follower will win a prize. I have been know to unlike and unfollow brands that do this.
You want to get more supporters and gain a larger social audience… I follow you so far. But giving away a gift card to the 2,000th (or whatever) person who likes your page, follows you, etc. is a slap in the face from those who have been with you from the beginning… you know before you started giving away free stuff?
Follower/fan drives, can be an effective way to get more visibility online… but not at the expense of losing the people who actually stand behind your brand.
So shift your focus off the exact numerical “supporter” and instead do a drawing… the fair way, that your supporters can all get excited about.
Your message should be, “We’re excited to reach X number of fans/followers soon. Once we hit X number, we’ll draw the name of one (or more!) of our supporters to win a prize!”
It seems so incredibly simple and fair to me.
Don’t forget to say thanks to the people who make (or break) your brand online.
Who out there is doing this well?
Find A Friend
I didn’t really know anyone with Type 1 diabetes when I was first diagnosed so I turned to my trusty friend Twitter a few weeks out of the hospital and searched for “diabetes.”
The first two Twitter users who popped up were Kerri at Six Until Me and Allison who writes for Diabetes Mine. From following these two and reading their posts, I found a whole slew of people who comprise this thing called the DOC (Diabetes Online Community).
I feel like there are far too many diabetes bloggers that I’ve come to read regularly (and occasionally comment on) so I’ll just share with you a few of the first connections I made after Kerri and Allison.
- Cherise, the founder of DSMA and a fellow pod person, answered all sorts of questions for me when I was looking into an insulin pump
- Stacy, the Girl with the Portable Pancreas, was also a great question answerer and the amazing retweeter of all blog diabetes-related and overall awesome
- Kim, of Texting My Pancreas and the brains behind The You Can Do This Project, gave me my first digital high five for a perfect 100 blood sugar reading
I wouldn’t know any of these ladies without the aid of the internet. Not a single one of them is in Ohio. Luckily, the internet lead me to another NEO T1 blogger: Lisa of Lisa From Scratch. Lisa and I have yet to meet in person (but we totally should), but it’s comforting to know there’s another diagnosed as an adult, type one lady living it up in Cleveland.
One of my favorite pastimes is clicking through the d-blog links. It helps us know we aren’t alone.
Stay tuned tomorrow for one good thing.
For as addicted to Facebook as people seem to be, there’s a lot of confusion about Facebook Timeline. I was really intrigued and prepared for Timeline to roll out in September and then was sorely disappointed when rollout day came and went and there was no new Facebook! Come to find out it was delayed due to a lawsuit.
I’ve been using Timeline personally since around Christmas. Now, I have about half of the pages that I operate for my clients switched over and the progress feels good.
If you didn’t hear, Timeline for pages was released on Leap Day and on March 30th, every page will be on Timeline.
Why I like Timeline:
- It looks clean
- Cover photos are awesome (awkwardly sized, but awesome)
- I can make things as big or small of a deal as I want
- I can actually find those posts I vaguely remember from a couple of months ago
- There’s no longer a need to make a scrapbook… Facebook did it for me
Maybe I like this stuff because social media is a
massive significant part of my job as a public relations professional, but I just don’t see the point in avoiding Facebook changes. I’d rather be an early-adopter and get it figured out before my friends or clients need help.
Change is change. Read the rest of this entry →
I wasn’t planning on sharing my most recent a1c, but the other day I couldn’t help but tweet it out there.
Last week, I had a bunch of testing done and I was really curious about how my new OmniPod had affected that “magic number.”
I received my test results when I wasn’t in a particularly good mood and some of them weren’t fantastic which had me pretty down. But that a1c was amazing. It was way lower than I had even
I decided to tweet my 5.9 for several reasons: Read the rest of this entry →
But he doesn’t know it, nor is he a member.
When I moved into my college apartment with a full glorious kitchen, I was excited to actually cook and start putting together a collection of recipes to make delicious food for my fiance. For my bridal shower, I asked that the ladies bring me a recipe. As my recipe boxes continued to be filled with tasty things, I’ve craved more. (Also, my box has a lot of dessert items)
I still feel like I have a very small pool of things that I make (and even fewer that I make well) and find myself wanting easy and yummy things that I can make for us for dinner. Pinterest has been great for feeding that desire (feeding, get it?). Read the rest of this entry →