Super Bowl 2012

Again this year, we ordered pizza and settled in with some friends to watch the game and the commercials (probably with equal anticipation for both).

It’s not uncommon for products to be “released” in a Super Bowl ad. This year, Bud Light Platinum was announced in a couple of pretty cool commercials (one of which was the very first Super Bowl commercial).

But now I have to back up.

On Friday before the Super Bowl, we went out to dinner at the Winking Lizard with some friends. We were enjoying good food, drinks and company in the crowded restaurant when I see someone walk by with a blue beer bottle and a label that wasn’t visible. Most beer bottles are brown, green or clear, I have never seen a blue glass bottle before. Since the Lizard is known for its world tour of beer and massive selection I assumed it was some really unique brew. Being a little more in tune with the world of beer, I asked Brad what type of beer comes in a blue bottle.

“I think it’s the new Bud Light,” he said. Bud Light is too common to come in a blue bottle, I thought. Then he ordered one and it arrived at the table in the pretty blue bottle.

The commercials

Last year I picked a favorite commercial. I really don’t have one this year. But I do have to say that Chrysler has now two years in a row produced a commercial that makes viewers shut up and listen. They also didn’t market a car this year, like they did with the 200 last year. They are still selling Detroit though. Also, I thought it was interesting that Chrysler is working to promote all of its products at once. Not a lot of people actually know that Ram trucks, Dodge, Jeep and Chrysler are all Chrysler products.

I also kind of liked the Teleflora commercial. I’m sure that Adriana Lima accomplished exactly what the producers wanted. The attention of every man watching. But the message was something that most women watching wanted their guys to hear. Send. Flowers.

As usual, I cringed at some of the ads. Also as usual, I hated the GoDaddy commercials. When will that company change stop promoting itself as a purveyor of sex? Of the two members of my household (myself and my husband) I am more likely to purchase a domain name (and potentially the other things that Go Daddy might sell, but I’ve never bothered to find out because I have no desire to give that company money) and if I were to reach the buying stage, Go Daddy wouldn’t have made my list. Maybe next year, they should surprise everyone and have a feminist write and produce their commercials.

Your thoughts?

You can view the commercials here.

Related Posts:

Watching the game for the ads

Crisis communication for Super Bowl Pizza

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About Probably Rachel

PR professional and social media enthusiast, blogging about life, marriage, coffee and type 1 diabetes. You can follow me on Twitter also @ProbablyRachel

Posted on February 6, 2012, in Uncategorized and tagged , , . Bookmark the permalink. 4 Comments.

  1. I was not a huge fan of the commercials this year, but the ones that caught my eye were the same ones. Going off Superbowl ads, Chrysler would have sold me if I were in the market for a car, I LOVED the Adriana LIma commercial ( not to mention she looks amazing for having a baby!), and Go Daddy turned me off completely, however I DID like that Jillian Michael’s was in the ad.

    My favorite part of the Superbowl this year was the Superbowl itself 🙂 And the “Like A Prayer” part of Madonna’s performance!

    • I feel like Jillian Michaels could be a strong advertising force for almost anything besides Go Daddy.

      I was surprised at how much I enjoyed the game and the half time show was really good. I hope when I’m 53, I can have moves like Madonna does!

  2. I agree on Madonna. Especially ” Like a Prayer”.

  1. Pingback: Horses, Cookies and Patriotism « probablyrachel

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