Social Media + Customer Service = Starbucks Success
I don’t like math, but things like this blog title make sense to me.
I occasionally use Twitter to express satisfaction or dissatisfaction with the brands that I follow. Recently, I tweeted:
Everyone is talking about pumpkin spice lattes and I want one. @Starbucks can they be made skinny and sugar free? #PSL #diabetes
I’ve been pretty bummed that I
can’t shouldn’t have some of my favorite treats recently.
Later that day, I had a Direct Message from Starbucks asking me to email them details.
Not knowing exactly what they needed, I decided just to tell them what I want.
A few days later I received a nice, personalized email back letting me know that my suggestion had been passed along.
I think having a sugar-free version of the pumpkin spice latte is a wonderful idea. Many decisions regarding our products are made based on customer feedback, and I personally hope that a sugar-free Pumpkin Spice Latte will be available in the future.
We’ll see what happens, but at least I know that someone listened.
I’d actually love it if all specialty drinks at Starbucks could be made low-carb and sugar free. We’re big Starbucks fans, so more options would be great. Baby steps.
I’d love to hear a social media customer service story from you… care to share?
Blogger’s Note: Starbucks did not request, promote or ask for this posting. I wrote this without their knowledge to share my own story.
Posted on September 14, 2011, in Customer Service, Twitter, Type 1 Diabetes and tagged Coffee, Customer service, Life online, Starbucks, Technology and Communication, Type 1 Diabetes. Bookmark the permalink. 10 Comments.